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Brainstorming a marketing strategy that is effective is never an easy task to achieve. You have to ponder a lot and find who your target audience are, then spend a lot of time in gathering information and analyzing about their consumer habits. It’s both expensive or time consuming and at times both.

As the world becomes more and more digitalized with every passing minute, a company’s marketing department knows how difficult it becomes to cope with such fast alterations. This is where a Digital Agency comes into the picture.

A lot is being said about digital marketing these days. This article attempts to see what it is all about and how we can use it to further our business.

With the number of internet users increasing day by day the scope of digital marketing is immense. By 2020 almost all companies are expected to have online presence. People are highly active on social media and other online platforms.

In today’s sales climate you’ve probably heard people go on and on about the importance of data gathering and providing value to your clients. And this is definitely the case. Regardless of what you are selling, if you aren’t displaying value the chances of you making the sale are pretty slim. Which is where the data gathering comes in. The more value you can provide the chances of success increase exponentially.

The internet can be used by businesses to promote company products. Farmers have learned that a website with a blog can be used to inform customers and to reach new people by visually telling the story of their farms and their products.

On a journey to fully discover the digital sphere in Egypt, we explore all avenues and to conduct a set of consecutive studies and reports. It can be safely estimated that there are more than 50 million internet users in Egypt; this means about 55% penetration rate to the population in Egypt. 36% of the total Egyptian population is Facebook users “33 Million Facebook users in Egypt”.

AMP can make your WordPress website load faster on smartphones, resulting in a great user experience, increased traffic and improved search rankings. This post highlights how you can create AMP (Accelerated Mobile Pages) in WordPress.

Digital Marketing is advertising messages delivered through online channels such as websites, mobile apps, search engines, social media and emails. It helps a brand generate interest in their products among their consumers.

It’s that time of the year again… As we reflect on 2017’s hits (and sometimes misses!), we long with enthusiasm for 2018 and the new challenges it will bring our way. What lies ahead for us marketers and brand experts in these upcoming months? How will we step ahead of the curve, in order to reach and engage with tomorrow’s consumer?