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The worst thing you could do in your marketing is commit one of these sins I’m about to share with you. As a Marketing expert and copywriter, I have first experience of how devastating these 5 common errors can be and the most alarming thing is these crimes are constantly being committed by rookies and even some more of the “gurus” (I hate that term). After working with over 30+ students in helping them get their business on track, I’m going to highlight the top 5 most common sins that cost you money So…

We hear the word “Content Marketing” mentioned so often, but what exactly is it? It is a marketing technique that involves creation and distribution of valuable, relevant and reliable content to attract and acquire a target audience. The objective is almost always, to drive favorable customer action leading to profits.

You have probably heard the term “web marketing,” but chances are you don’t know what it means. If you think terms like Internet marketing, content marketing, and inbound marketing are all the same, you might need to take a web marketing 101 course. This article is about the basics of web marketing.

Making a strong digital presence is recommended by the marketing experts as traditional marketing strategies will cease to exist in near future. In fact, the businesses promoting their products on online media are making more profit than those involved in the traditional marketing strategies. This is the reason as to why the companies are trying to build a strong digital existence in the market now.

Smart businesses are now using inbound marketing to increase sales. Learn about it, and see whether you should also consider using it to your advantage.

Anybody serious about earning a lot of money from the internet must study the business strategies of Mark Zuckeberg (Facebook), Steve Case (AOL), Jeff Bezos (Amazon), Reed Hastings (Netflix), Jerry Yang (Yahoo), Pierre Omidyar (eBay) and a host of other internet millionaire and billionaire entrepreneurs. Principally these people recognized a trend and seized it; started the business from the bottom up; worked without a salary, were innovative; had a strong mission, offered free services; and reinvested the income in the businesses. So, if you want to earn a lot of money from the internet like these internet millionaires and billionaires, you must make the seven secrets to their success the roadmap to your own success to reap wealth on the internet too.

Studies have shown that customers that have a negative experience with a product or service are far more likely to tell people than those whose experience is positive. Word of mouth spreads quickly and it only takes a few negative reviews or complaints to turn consumers away from a particular company.

Ensure you know what you’re talking about. It’s easy to assume that the content is the most important factor of a presentation, and in some regards this is right. However, if you’re focusing on a presentation that looks to persuade people, then you should focus on what message you want to deliver. If you deliver content that doesn’t tie-in with your products, or you come across as vague or passive, people will not instill their trust in you. As such, you will not see a successful sales conversion and your audience could be left bewildered.

Whether you are delivering webinar training to deliver those all-important tactics to your sales forces, or using webinar coaching to educate and develop members of staff, it’s important that your presentations make an impact. Presentations are hosted for a number of reasons, and as a host it’s important that you understand the principles that make for a successful presentation.

Since the creation of the internet and more recently with the explosion of social media, thousands of people have started their own online home business. But the internet is a competitive environment and you have to be able to stand apart from your competition.

This is part 3 of a four part series discussing how to improve the marketability of your website to potential customers. This article focuses on article submission.

Care needs to be taken when choosing who you get to look after your social media and digital marketing. There is a whole generation who lack knowledge in this area and it could be costly if you get it wrong.