Top Niche Selection Tips
Do you have a strategy for finding your ideal target market? Do you even know how to determine the type of people who define your ideal target market? This is truly an ‘age of information’ and with very little effort it is easier than ever to identify the best customers for your products and services.
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Four Keys to Creating a Powerful Sales LetterAs anyone who has ever struggled to write a sales letter will tell you, effective sales letters don’t just happen. There is a considerable amount of skill that goes into the kind of piece that will convert your readers into buyers. If your message doesn’t compel people to take action you won’t make sales. However, if your message is too strong or filled with hype, your results will actually be worse; not only will you not make a sale, your reader will leave with a bad feeling about you and your message and you’ll likely not get another chance to promote your product or service.
The Importance of Long Tail KeywordsIf you are using the Internet for research or to find an answer to a question, you type in a word or a phrase into the search engine and hopefully the right pages will pop up. How does it all work? I understand that the search engines have spiders or bots that crawl over all the webpages looking for keywords and links and content. If your website is mainly image based than make sure all the images have a description or the bots will ignore it. However you can see by the above statement that keywords can make or break a website.
If you’re an online company who specializes in consulting, you’d be wise to turn your eye to the thousands of businesses that have no sort of Internet footprint whatsoever. Your business may primarily deal with startups who come to you looking to better their Internet presence, but the fact of the matter is that there are potentially millions of dollars worth of customers who won’t look your way at all.
These Simple Techniques Will Explode Your Marketing ResultsThere really is no magic behind what the most successful marketers in the world do. In fact it is the most basic, yet essential elements of winning advertising…
Seven Trends You Must Pay Attention to (And Three You Can Ignore) in 2012There’s a lot of information about how the Internet can change your business in 2012. Even if it’s accurate, it isn’t all relevant for business professionals and others who rely on authority marketing. Here’s a list of the things you must pay attention to, and the things you can ignore.
Stop All Your Social Media Marketing Right NowWhat would you do if you had to use social media every day, but weren’t allowed to do any marketing? In other words, no boasting about your new book, no promoting events (even free events), no publishing testimonials from happy clients, no affiliate links to other people’s products, nothing that even hints of marketing or self-promotion.