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Write Killer Headlines

The headline to your article or sales letter is vital to the success of your writing. If the headline doesn’t catch the interest of your readers then you are dead in the water. You must engage with them immediately they arrive on your webpage or your opportunity will be gone. How do you achieve that? This article gives some guidance on how to write headlines which will help convert your readers into customers.

How to Create Content That Will Sell a Website

If you’re planning on creating a membership site, then you need to ask yourself how you can create content that will be good enough to sell that site. This might sound extreme but ultimately, this is what you will be doing: creating content that will be compelling enough that people will pay in order to get more. So the question is: what kind of content do people find engaging enough that they would be willing to pay for it?

Trends of Business to Business Marketing

Business-to-business (B2B) refers to a situation where one business makes a commercial transaction with another. This typically occurs when: A business is sourcing materials for their production process (e.g. a food manufacturer purchasing salt.A business needs the services of another for operational reasons (e.g. a food manufacturer employing an accountancy firm to audit their finances).A business re-sells goods and services produced by others (e.g. a retailer buying the end product from the food manufacturer).

Five Commandments for Online Reputation Management

In the digital era, reputation management has gained an extra perspective. You have to be careful about online reputation as the detractors and the disgruntled find it easier to troll you on the Internet. It is no doubt easier for them, compared to the heydays of electronic and print media.

Webinars Vs Podcasts – The Pros And Cons

Webinars and podcasts have become important marketing tools for the online entrepreneur. Let’s take a look at just a few of the ups and downs of podcasts and webinars for the online entrepreneur to grow their business.

Smart E-Commerce: Learn How To Protect Your Company Against Coupon Abuse

Of course, an effective and easy way to attract new customers for a young venture or product is to offer special deals in the form of coupon codes. With the help of promoters and referrers, success can be guaranteed. But giving away promo codes has its own downside: when uncontrolled, chances are, someone will certainly find a loophole to abuse the promotion.

Why Facebook Should Be Implemented Into Your B2B Marketing

Facebook has earned it’s reputation in the business world. With more than a billion users you must include this social media giant into your internet marketing strategy. The sheer number of users is only one of the reasons to pay attention to Facebook.

The Role of Interactive Content in Lead Management

Interactive content is one of those effective ways to boost online engagement and lead generation process. Interactivity is nothing but bringing the content to life and turning failed or under-performing lead-generation campaigns into highly successful lead-generation experiences.

The Most Dangerous Number In Business

One is a dangerous number in business. You need to ensure that all your online income doesn’t come from just one source. Having several income channels means that if one channel starts to fall off, you’ll have others that can help your income while you explore new online business options.

Seven Reliable Ways of Making Content Marketing More Effective

Strategies for content marketing: Even though it’s a tried and tested method, however, if there is less than optimal utilization of its potential then it isn’t as effective as it ought to be. To improve the impact or effect of content marketing the following seven tips are useful.

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