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Don’t Settle for Embracing Consensus

Cialdini’s influence principle of Consensus works. If a prospect knows other people think you’re amazing, they’re practically a client. But you can do so much more with it.

It’s Like, You Know, Such a Client Magnet, or Whatever

The key to using Liking – one of Cialdini’s influence principles – is to stand out with your content marketing. Here’s how to turn away haters and attract good clients.

Your Consistency Inspires Their Consistency

Cialdini teaches us Consistency is a key influence principle. By being consistent in your content marketing, you invite them to be consistent towards you.

Why True Leaders (and Marketers) “Overcommunicate”

The Cialdini influence principle of Authority requires you to become a leader. Let me show you how overcommunicating makes you someone clients trust.

How a Flood of Content Creates a Sense of Scarcity

Cialdini talks about how we want things that are rare – the Scarcity principle. You can not only make services scarce but, if you do it right, your marketing, too.

If You Want Something for Your Clients, Give Them Something

One of Cialdini’s influence principles is Reciprocity. If you want clients to help you, then offer tremendous value… by selling to them.

Content Marketing Secrets of Ancient Rome

The Romans built one of history’s greatest empires. What others aspired to, they created. There has to be a few marketing lessons in there, don’t you think?

The Hottest Marketing Trend Is Incredibly Old

There’s nothing more powerful than an idea whose time has come. If you want to attract clients, build authority and be free from tech giants, this is how.

The Benefits Of Offering A Free Membership

The great thing about membership sites today is that you can build them relatively inexpensively and free if you have the skill and time. They work great and you will enjoy having a membership that you can rely on to help you generate new business.

Where To Focus Your Online Marketing When Building Your Email List

You need to build your email list and keep your audience interested in what you have to say by providing value. Remember that ultimately, you’re sending messages to your email list to make sales.

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